Windows 7 Baidu's chief financial officer li xin Zhe said

Windows 7 Baidu's chief financial officer li xin Zhe said

"although in the first quarter in face of normal seasonal factors, but baidu revenue and net income still achieved very strong growth. The next few quarters, There are many improvements in Office 2010 Microsoft .

we will continue to increase in r&d, marketing and network infrastructure and strategic investment in investment, to the long-term growth for baidu support."

Financial analysis:

Total revenue of 2.436 billion yuan ($372 million), an increase of 88.3%.

The network marketing revenue of 2.435 billion yuan ($371.8 million), an increase of 88.2%. In 2011 the first quarter, baidu active network marketing customer number about 27.4, year-on-year growth of 24.0%, more than a quarter dropped 0.7%. Office 2010 upgrade is on sale now.

Baidu first quarter in each network marketing customers from the average income of about RMB 8900 yuan ($1359), up 50.8%, and a quarter in flat.

Flow (TAC) to obtain cost 198.6 million yuan ($30.3 million) in total revenue accounts for 8.2%, compared to 13.2% last year, a quarter of 8.1%.

Bandwidth costs RMB 121.9 million ($18.6 million), the total revenue in proportion of 5.0% for the same period last year is 4.5%; Microsoft Office 2010 is cheaper than the CDs.

Depreciation cost is RMB 122.8 million yuan ($18.8 million) in total revenue accounts for 5.0%, compared to 5.1% last year.

Sales, general and administrative expenses of RMB 332.6 million ($50.8 million), up 55.0%, mainly due to the sales staff costs and marketing spending growth.